First impressions happen fast. Just by looking at your logo on a sticker or hanging onto your business card, a customer may determine how they feel about you before one word has crossed your lips. They are petty little inexpensive marketing tools that have big weight and getting them right will tell people how they will remember your brand for years to come.
At Shaheen Advertising, we watch the small businesses become household names before our eyes with the correct print material. Be it starting a new business, revitalizing an existing brand or looking for low-cost marketing solutions to market your product or service; business stickers and business cards actually get you miles ahead. They’re physical, unforgettable, and work while you are not in the room.
In this guide, we cover all the essential information you need about these two critical marketing tools. See how each one reinforces your brand, which of these design elements are the most impactful, and how to make them do more for your business. Let’s get into it.
Business Stickers that Stick in Customers’ Minds
Business stickers are among the most versatile marketing tools you can invest in. They work almost anywhere — product packaging, laptops, water bottles, storefront signs, shipping boxes and event swag. They’re like little billboards for your brand, and they only keep working (for free) 24/7!
The shareability of business stickers is what makes them ideal for your marketing efforts. People love stickers. They sticker them on notebooks and phone cases to make your customers walking billboards. A great sticker can go beyond the original audience and into coffee shops, classrooms, and offices you would never reach.
Shaheen Advertising offers a variety of stickers for business in multiple shapes, sizes & finishes. Bright color catches the eye on glossy stickers and the matte finish provides an attractive clean, high quality look. That means die-cut stickers follow the shape of your logo for a more tailored appearance, and that weatherproof vinyl choices stand up to sun and rain when they live outdoors. The material you are using must fit in harmony with the location where your sticker will be placed—a bumper sticker will need a more solid surface than a label for inside of a present bag.
Unlike material, where design matters as much, do not write your sticker in a white background. Crowded designs get lost in small sizes, so stick with your logo, a single color (maybe two at most) and just one line of text (if anything). Ensure that it can be read from afar. A sticker that says your brand in one glance will always be better than on a busy sticker crammed with information.
Why Business Stickers Are Worth the Investment
Business stickers are where cost is really where it shines. Stickers are also inexpensive to produce in bulk compared to digital ads or large print campaigns. One order can provide hundreds of branding opportunities, and each time someone views one the price per impression is reduced. That’s tough to beat, especially for small businesses on a budget.
Stickers also build loyalty. Sending a free sticker with any order, or handing one to customers at an event is a gift. That action generates goodwill, and when you have goodwill, first time buyers become repeat customers. Brands with personality are relatable, and a fun sticker made well is literally the epitome of that.
Business Cards That Open Doors
Business cards are still one of the most trustworthy, tried and tested tools of professional networkers. Digital contact sharing is on the rise, but there’s something about a physical card that still matters. Giving someone your card gives a contact moment that no quick phone tap can compete with. It tells people that you are ready, reputable and serious about your work.
Your marketing card has to be much more than your name and number. It narrates your brand story. The paper, colour scheme, font and layout all communicate who you are. There are sleek and minimal cards that suggest a modern luxury, while textured or colorful card could connote creativity and liveliness. All the little things should support the image that you are trying to create.
We design and print only business cards at Shaheen Advertising that strike a perfect balance of sophistication and utility. You are limited to specific premium paper stocks, matte or glossy coating with foil stamping, embossing and rounded corners for uniqueness. These finishes give your card stand out from the crowd of similar plain cards — so people retain and recall you better.
How to Make Your Business Cards Work Harder
The top business cards are two-fers. Include a QR code that leads to your website, portfolio or social media and it becomes a link between card / and you in full digital form. This little touch provides recipients with an option to quickly learn more about you or your company as soon as they get home.
Focus on all of the cards (back and front) Most businesses leave it empty, but that space could hold a catchy tagline, or just list of services you provide as well as offer. Keep it simple to keep a clean card. Anything that adds a tiny bit of value is something people retain.
Pairing Business Stickers and Business Cards for Maximum Impact
Even better are business stickers together with business cards. The icon represents an image that appeared when it floated text on the left. They say, consistency leads to recognition and recognition leads to trust. When a potential customer sees one of your branded pieces of collateral the visual reinforcement makes it easier for them to remember your brand whenever they see something related.
Imagine giving a businessman your card and leaving a sticker with the logo of your company in his bag. The card provides them your information, and the sticker holds your brand in their life — every single day. Both tools complement each other perfectly, covering both ends of the customer journey, the very first introduction and the lasting reminder. At Shaheen Advertising, we work with businesses to create collections that help ensure that every piece of print marketing communicates one consistent and coherent narrative.
Business Cards That Leave a Lasting Impression
Everything you give the person is not just a business card at the end of a meeting, but it is helping to create their memory when they leave you. That’s why quality counts. While a poorly printed, flimsy card can ruin an otherwise good conversation, a well designed thick card has a far greater presence and makes for a much more favourable impression. Little signals that screen professionalism whether people know it or not.
Investing in quality Business Cards will reward you in the long term. For months or even years, you will be passing them out at meetings and conferences and trade shows as well as when seeing someone on the street. The initial cost of a business card is quite small and when distributed in quantities of hundreds, can be one of the most cost-effective forms of marketing possible. We create cards that are a direct reflection of the quality of your work and every handshake counts at Shaheen Advertising.
Turn Small Print Into Big Results
Let business stickers and business cards show your powerfully simple marketing does not need to be expensive or complicated. These portable kits create awareness, create interaction and keep your business in the front of mind for a long time after the initial engagement. What you need is some mindful design, good material and a uniform appearance across all that you print.
Do – set your brand apart from customers in hearts Check your brand and figure out what you need stickers and cards to fill in. Then discover a team that knows how to execute on your ideas. At Shaheen Advertising we design and print your materials to work as hard for you as you do. Chat with us now to come up with something memorable for your audiences.
