I believe you are here because you are a business owner or someone with a start up and looking to understand what is this brochure and flyer and are these same things or you might not even know that flyer or brochure is not the same thing, Don’t worry you are at the right place. Let me first clear this misunderstanding; brochures are basically just a flyer that is folded up. However in this blog we will give you complete guidance on Brochures and impact of right brochures dimension on readability, quality, sand design. This blog will help you understand brochure types, standard size and fold setup tips for your brochures to look perfect after printed.
What are Dimensions for Brochure and why should I need it?
Here first I will address the second part of the question: why do you need a brochure? You might think that brochures are just fine glossy/matte paper with something related to business written on it and people might not read them fully, but here you are undermining the potential and importance of brochures for any business, charity, new product or idea. Brochure is the tangible identity of your brand which is in the hands of potential customers. It is basically a soft image making strategy, where you introduce brand story and history with future plans and new products to your audience and customer, so indirectly, Brochure is bridging the gap between you and your audience.
Now let’s move to understand Dimensions of brochures; it is a way to understand what your brochures size after and before being folded. A correct fold and size will determine your design layout and attractiveness of brochures while they are in the hands of customers. A well chosen size and fold of brochure help to maintain its content, visuals and portability in sync, so in result a professional brochure reaches your audience’s hand.
What are the Standard Brochure Sizes in Dubai ?
Normally the standard size for brochures printing in Dubai and internationally is the same with no big difference. So don’t worry, you don’t need to design another brochure for the Dubai audience. However choosing the size of brochures depends upon the audience and amount of content you want to write.
Here are the most common Brochure sizes:
| Brochure name | Dimension | Fold type in this size | Its best use |
| A4 | 210 x 297 mm | Z-Fold & Tri-Fold | Standard Marketing |
| A5 | 148 x 210 mm | Half Fold | Promotional, mail insert |
| Letter size | 216 x 279 mm | Tri-Fold & Half-Fold | Business brochure, company profile, Product catalog. |
| DL size | 99 x 210 mm | Tri-Fold | Compact promotions, Menus. |
| Legal esize | 216 x 356 mm | Gate-Fold & Tri-Fold | Professional portfolio, detail Presentation |
| Square size | 216 x 216 mm | Half Fold | Boutique Promotional, Fashion related lookbooks |
| 9 x 12 size | 229 x 305 mm | Half fold | Real estate listing, Product presentation, premium Brochures. |
At Shaheen Advertising, we will give you proper consultation on which brochure size is perfect for your needs. Normally A5 and DL sizes are considered best for bulk printing.
Fold Types & How They Impact Dimensions
Different folds are selected according to your content, type of business or event and for what purpose it is going to be used for. For example; Bi fold which is called Half fold is suggested for corporate and product catalog. Moreover you can also select the fold type based on what feeling you want to give your customer, like an instance Gate fold open like a door.
Fold type determines how your brochure will be opened and after that how much space is there for your content and visuals.
Some Popular folds are:
Half Fold:
It opens in the middle like a greeting card and creates two equal panels.
Tri Fold:
Paper is divided into three equal panels and one panel folds inward.
Z Fold:
There are three panels which fold into Z shapes. As each panel opens separately it can best be used for timeline, flow chart, process or travel industry.
Accordion Fold:
It is similar to the Z fold, however with four or more panels which fold back and forth. Normally used for visuals and content that require more space.
Gate Fold:
Two end panels fold inward and open like a double door gate. The center panel is used for a central message, motto or large image.
Double Gate Fold:
Just like Gate fold, in double gate fold the central panel also fold in two which means more space. It is perfect for portfolios, product showcases.
Roll Fold:
The panel folds inward over the next panel so it becomes a compact brochure. This type is perfect when a sequence for something needs to be focused.
Parallel Fold:
The brochure is first folded in half equally and then folded again in the same way and direction. As there is more space so it is used where extra space for content and visuals is required.
There are also other types like half+half fold and Half+tri fold, these two are also shown in the pictures below.
How to Choose the Right Dimensions for Your Project
Choosing the Right Dimension of a brochure is not as casual as you might think that one fold which you like you pick up and say i want this, No choosing the right Dimension of brochures meaning that you need to realize some things below:
| First step Research about your audience: Understand what your audience is and how they make decisions, their behaviours, their challenges and their needs. This research is to make sure that your brochure resonates with your audience and actually gonna help them. |
| Second step Purpose and end result you want to achieve: What do you want your brochure to have on it; do you want to promote your product, your brand or yourself and also keeping in mind the audience you are doing the promotion for. By knowing that the end game you want to get, the content generated according to that will lead your audience to the right place which is your business. |
| Third step Format and Design: The design, format and fold type of brochure or dimension of brochure, should be an addition and extension in your content that actually serves the content and fit for the content. So make sure you pick those designs which amplify the message. Focus should not be to just fit in more content and images, for example if black or white or simple space is there in your brochure leave it to let the design breathing space because you have to keep in view the readability while also giving an amazing look and |
| Fourth Step Pixels and Fonts: Choose high quality images and the ones which actually facilitate and define your content. If you just add some pictures without being sure about their purpose and resonation it can actually devalue and confuse your audience. Just like pixel fonts are also important, use the font which is actually readable. |
| Fifth step Proof reading and uniqueness: Firstly your content should belong to only you and your story and idea and why it matters for you. If you follow trendy and catchy lines it might not be a good idea. So first ensure that content and design reflect you and the identity of your business. Lastly proofread and make it a perfect version with no mistakes left to improve. |
| Now You can Print your Brochures.Yayyyyy 🙂 |
File Setup & Print Specifications for UAE Printing Companies
Always consider these points while you are printing in Dubai.
- File Format should be PDF, or high resolution 300 DPI JPG.
- Keep 5mm margin for text and photos from edges.
- To avoid missing fonts in the print shop, always convert text to outlines.
- CMYK color mode .
- 3mm bleed on all sides of your design to avoid trimming issues.
How Shaheen Advertising Helps with Brochure Printing in Dubai
Professional Printers like Shaheen Advertising know what they are doing. We have experts with years of experience and they have dealt with all kinds of industries and fields of life and have useful knowledge to help you with design and content consultation; offering complete guidance from design to delivery.
We offer both Offset and digital printing technology to offer high quality and premium finishes as well.
When it comes to brochures, we know what works so get your brochure printed from Shaheen Advertising today.
FAQS
What size is a trifold 8.5 x11?
It is standard letter size brochures, whose dimensions are( 8.5 x 11 inches) and 216 x 279 mm. This is the dimension before folding. After folding each panel size is 3.66 inches in width.
What is the best size for a trifold brochure?
An A4 trifold with 210 x 279 mm dimension is the most popular trifold brochure in Dubai. This size is best when you need space for content and visuals while also giving a professional and sophisticated look.
Is a brochure A4?
Yes, the most common size for brochures is A4. As it is easily folded, designed and distributed. However A4 is not only the one size which is used for the brochure. For different purposes different sizes like A5 and DL size are also popular due to their usefulness and commonly used.
